On Friday, LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group, confirmed not only that the fashion line created by Rihanna was becoming part of its fashion conglomerate. The line, which will be launching in the next few weeks will irrevocably change the face of fashion, forever.
Rihanna will become the first woman to create an original brand at LVMH, the first woman of color at the top of an LVMH maison, and her line will be the first new house created by the group since Christian Lacroix in 1987. It joins other luxury brands as Dior, Givenchy, Celine and Fendi and positions Rihanna as a breakthrough designer on a number of levels.
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