This weekend, Ariana Grande dropped off her latest cameo-filled music video for her “thank u, next” track and quickly set new records for views across various platforms.
Taking inspiration from popular coming-of-age films of the early aughts such as Mean Girls, Bring It On, 13 Going On 30, and Legally Blonde, the new video broke the YouTube record for most simultaneous viewers with 829,000 people upon its premiere.
In addition, according to YouTube, “Thank U, Next” set the record for most-viewed video that used YouTube’s Premiere scheduling feature with 829,000 viewers watching simultaneously at its peak. Grande fans sent over 516,000 chat messages during the video debut, also a record for YouTube Premieres. The initial traffic spike caused a delay in comments posting to the video.
Now, the video has also officially broke the record for the most views within a 24-hour window on YouTube with 47 million, eclipsing the record previously held by BTS’s “Idol” video in August. Before them, Taylor Swift held the crown. In addition, the video simultaneously broke the same record on the Vevo platform as well.
Here’s the previous ranking of the 10 most-viewed YouTube music videos in the first 24 hours, according to YouTube:
1. BTS, “Idol” – 45.9 million
2. Taylor Swift, “Look What You Made Me Do” – 43.2 million
3. Eminem, “Killshot” – 38.1 million
4. Blackpink, “Ddu-Du Ddu-Du” – 36.2 million
5. Psy, “Gentleman” – 36 million
6. BTS, “Fake Love” – 35.9 million
7. Twice, “Yes or Yes” – 31.4 million
8. Nicky Jam feat. J. Balvin, “X (EQUIS)” – 29.7 million
9. XXXTentacion, “Sad!” – 27.7 million
10. Adele, “Hello” – 26.3 million
“thank u, next” was a highly-anticipated drop, Ariana’s first since the death of ex-boyfriend Mac Miller and her subsequent break up with fiancé Pete Davidson. In the lyrics, Grande name drops several of her exes including Big Sean and issues a PSA of self-love in the process.
This month, Ariana will be honored as Billboard’s Woman Of The Year for her work as an entertainer and activist at the 2018 Women in music dinner and awards gala. “She consistently stands up for herself and her decisions in a world that often isn’t hospitable to that sort of strength in young women,” said Billboard’s VP of content, Ross Scarano. “She’s got guts, she’s making some of the best music of her career, and she’s absolutely deserving of Woman of the Year.”